Skin Care
by Helena Rubenstein
The Beginning and Basis of Beauty is Correct Cleansing.
By correct cleansing, I mean a cleansing treatment which includes both washing and cream-cleaning. In order to insure immaculate cleanliness at all times, every skin needs two kinds of cleansers: 1) a pore-refining and purifying washing preparation, and 2) a penetrative cleansing cream with enough consistency or “body” to work deep into the pores, loosen stale make-up, dirt, and impurities embedded there, cleanse immaculately, stimulate the pores to normal activity; also to add rich, soothing oils to the natural oils of the skin and help preserve the skin’s youthful firmness.
Wash For Beauty’s Sake.
I have always maintained a unique position in the beauty world on the subject of face washing. So many theories have been advanced on the subject! I am one beauty specialist who always has insisted upon the value and benefit of washing every type of skin. This conviction that all types of skin need correct washing led me to originate special beauty washes, which replace ordinary soaps, such as my gentle friction wash and my cleanser, which creates a rich, foamy lather. In truth, I was a pioneer in the creation of individualized washing preparations which would insure perfect cleanliness and aid in developing a fine-pored, exquisitely transparent, beautifully textured complexion, without drying effects.
I advocate that the normal skin be washed two or three times a week to maintain its beauty, improve the circulation and encourage that fresh, glowing look; that the oily skin be washed once a day to refine the pores, normalize the activity of the oil glands, aid in improving the health, texture and appearance of the skin; that the dry skin be washed once or twice a week to keep the pores clear and clean.
I cannot stress sufficiently the importance of knowing how to apply your beauty preparations correctly. If you use the wrong movements, you may accentuate your most unattractive features, and so defeat the very purpose of your beauty treatment. Therefore, I am giving you these correct massage movements based on those used in my salons all over the world. Study them carefully – and follow them to the last letter for best results from your beauty preparations.
Fasten the hair back from the face so that the hairline is free all around.
Wet the face and throat with warm water first.
Work the cleansing preparation between your fingers into a fine creamy later. You will find that instead of bubbly suds, the lather will be smooth and creamy. Manipulate lather gently over skin with fingertips, using both hands and moving upward and outward. Keep skin moist throughout washing. Rinse thoroughly, splashing warm, then cooler water on the face. Use a washcloth for the final rinse, if you wish.
Since the beauty wash is made on a special cream base, unlike ordinary soaps, it is safe for even the driest skin. Now you can wash your face without fear because this special wash soothes while it cleanses.
Place hands under a Turkish towel, lift up to face and dry with both hands at once. The movements for drying are similar to those for cleansing. Stroke from chin out toward ears. Move up to sides of mouth and again dry outward, then up to sides of nose and out. Dry upward between the eyebrows and out on forehead. Pat gently around the eyes and stroke down lightly over nose. Dry the throat with upward movements from the base to the jaw.


